In addition to choosing the right platform to create your online container store, it is crucial to choose a design with a modern and practical appearance to present your glass packaging products.
Design
Thomas John Watson Jr, chairman, and CEO of IBM said, “Good design is good business,” and he was right.
The design of your packaging says a lot about your brand. The appearance of your online store also says a lot about your online container business.
When opening a website and finding a confusing design with blurred and poorly taken photos, your customer will think that the glass containers you offer are not suitable for the demand of premium, sustainable and modern quality glass bottles.
On the other hand, if your customer finds a beautiful and updated design, with the right combination of colors and user friendly, allowing them to see what they want quickly, it will make them feel attracted to your products. A user-friendly design will prevent them from leaving your online store after just a few seconds of visiting.
Considering the importance of a user-friendly design for online glass packaging stores, we put together below some tips to make the design of your online packaging store more attractive to your customers.
User friendly
Your glass container e-commerce should be like a “good friend” to your customer. But what does it mean?
To say that a glass packaging online store is “user friendly” means that the “path” that your customer takes when opening your website is simple and easy, without significant interruptions.
The usability of your online store impacts sales and the success of your business directly. A study conducted by HubSpot.comasked website users what the essential factor in designing a website was 76% of respondents said it was how easy they found the information they were looking for on that website.
Imagine your glass packaging online store as a place where your customer arrives with a clear goal, to buy your products. When the customer comes to your online store, the best thing you can do for him is to turn his journey as easy as possible so that he can achieve the goal of buying your glass containers in the easiest and fastest way possible.
Here are some tips to make your glass packaging online store more navigable
To make your glass container online store user-friendly, you must be sure that it is simple and easy to navigate. You can improve your customers’ user experience through proper use of taglines, intuitive navigation, concise content, and strategic use of visuals. Check out more tips below!
Minimalist design
To obtain a user-friendly design is essential to be minimalist. Don’t add buttons and features that your users don’t need.
When adding a new page, think about how it will facilitate user navigation in your webstore; otherwise, it should not be added.
Remember that the more straightforward and easier to use your website, the longer visitors will stay online getting to know your products.
Intuitive navigation
Organize the menu of your online glass bottle store as if it were a guide to your customer. For example, Hello-Bottle sells glass containers for both wine and spirits industries.
When viewing the menu of our webstore, the customer has the option of viewing all glass containers available for sale or selecting them according to the segment the customer is looking for. This makes the user’s experience easier
Useful content
It is not enough to rock the SEO optimization of your content. You need to write blog posts that add value to your target market.
Many content creators are only concerned with results on search engines like google. That is why they focus only on content optimization. They write long texts and repeat the same keywords dozens of times in search of the best SEO positioning.
But often, when this happens, the text gets tiring to read, and the customer leaves the website right after the first few seconds. So you should invest in useful and practical content for your readers. Don’t forget that they are the lifeblood of your business.
Make an online transition of your glass container business with the support of Hello-Bottle
We know that the tasks mentioned above require hours, days, weeks, and months of intense work. Developing an effective content marketing strategy involves preparation and in-depth knowledge of the industry and its customer profile.
Fortunately, Hello-Bottle has a multidisciplinary team of professionals from the areas of glass manufacturing, business, finance, logistics, IT, marketing, sociology, and law. These professionals know the trends of the glass container market and can help you develop the best strategies for creating or expanding your online packaging sales business. We can help you to create or update your online store, to define your online content marketing strategy, supplying you with modern, sustainable, and high-quality glass containers.
Contact Hello-Bottleto find out more about the 360-degree solution that Hello-Bottle has created to meet your needs as a startup or as a successful glass containers vendor looking to develop a strong online presence.
