Content marketing is essential to gain authority in the industry and the market. Content marketing also plays a crucial role in SEO ranking. Therefore, if you already have or want to build an packaging online store selling glass containers, you will have to invest time in creating relevant content for your potential customers.
There are several types of content. There are content for social networks such as Linkedin, Instagram, and Facebook, as well as website content.
The website includes static pages (like Home,About Us, and the description of your products) and pages that need to be continuously updated, like your blog.
But, before creating any content, it is essential to structure a content marketing plan. That must take into account the profile, needs, and desires of potential buyers of glass containers in your online store. In the following, we will present you with a series of tips to structure the content marketing strategy from your glass packaging online store.
Content marketing strategy for glass packaging online store
To define the subjects that you are going to write about when creating your content marketing plan, you will need to know very well who your customer is. You will need to define the “persona” of your business.
“Personas” are fictional people created to represent the profile of their customers. An online store selling glass bottles can have as potential customers individuals from B2C sales and corporate customers as B2B buyers.
Once the persona has been defined, you should ask yourself: what will this persona be researching on the internet? One of the main goals here is to create content that can answer inevitable online questions made by your potential buyers so that they can find you easily.
Good content rises from identifying problems and common interests of your potential consumers. From these problems, you can create the appropriate content for glass packaging buyers.
In the case of individuals and B2C sales, your potential customers may be represented by a man looking online for glass containers to store the homemade liquors made by him. By describing this prospective customer, you can identify what his needs are. From this identification, you must build content to recommend the best products in your catalog to meet the needs of this customer. You can create an article with the following title “3 Stunning Premium Bottles To fill with Your Liquor”. In this article, you can recommend, for example, Clarior Doble Alto, as well as Dome Eco Doble Alto and Senso. Add information, photos, and links for the purchase of each of these glass bottles, as shown below.
In the case of B2B sales, your potential customers may be represented by the manager of a hotel in search of glass water bottles. This hotel aims to adopt more eco-friendly practices, so the manager decided to install filtered water stations. For this customer, Eco Philos Doble Altowould be the perfect option. As this customer is looking to implement a more sustainable policy in his hotel, he could be particularly interested in the Wild Glass version of Eco Philos Doble Alto, made with 100% post-consumer recycled glass.
For this customer, you can write an article like this Reusable bottles: eco solution with filtered water,that we recently published on the Hello-Bottle website. You can write about the problem caused by the mass use and disposal of plastic water bottles and how the installation of a filtered water station combined with the reuse of glass bottles has contributed to reducing that waste.
SEO strategies for positioning your glass packaging online store
In addition to writing quality content that meets the needs of potential buyers of glass bottles, you should also optimize this content with SEO strategies. A good SEO strategy will be responsible for positioning your website on search engines like Google.
Your website will have to fulfill a series of optimization steps to get a good position. One of these steps is the one we talked about above to create a blog, as it can help you achieve better results in search engines.
To optimize your content, you need to add relevant keywords to the text of your website and each blog post on your glass packaging onoine store. Put yourself in your customer’s shoes and think of the words they may be typing on Google when they want to find a glass bottle supplier. To make this task easier, you can use tools like Google’s Keyword Planner, Semrush, Wordtrack, and others.
These platforms help you to search for relevant words. You can verify the search volume of the term and the level of its use, which allows you to define values of paid advertising campaigns, adjusting prices and keywords to get the best result at the lowest cost.
Very generic keywords that, although they have a lot of search volume, but are already being used a lot by other websites are not a good investment for startups. It will be tough to obtain a prominent position in search engines with the use of these words. Ideally, you should be able to identify relevant keywords in the field of selling glass bottles online that are being less used by your competitors. To find out that you can make use of keyword combinations. Keywords combinations are short phrases like “empty bottle for calvados”. As they are more specific, these words allow you a better ranking because they are less used than “glass bottle”, for example.
You need to conduct a thorough search of the industry, to select short and long words, and then to work with them among your content. You need to use these words in your titles and subtitles, in your tags and meta descriptions, in the URL of your blog posts, in the social media hashtags, in paid advertising campaigns, and wherever else you can. But of course, always taking into account the strategies of relevance and adequacy to the interests of potential online buyers of glass bottles.
Photos to highlight your glass containers
Photos added on your glass packaging online store must be sharp, with good lighting, with scenery and a well-presented composition, which highlights the glass containers that you will sell.
Product photography is an essential sales conversion factor for your packaging online store. Through it, the customer can obtain information about the size of the product, the appearance and finishing details, the general quality of the piece, and the cost-benefit ratio.
There are two main types of product photography: photography on a white background and photography in context. Photography on a white background seeks to highlight the details of the product itself, while photography in context aims to highlight the uses and applications that can be made with the product sold.
The photos of your blog posts must also be beautiful and well-edited. The context of the picture must be following the theme of the article. Photographs help the reader to obtain quick information about the content he is about to read. That is why it is essential to present good images to hold the reader’s attention in the first few seconds when he opens your blog post.
But what if you don’t have a good camera? Or if you don’t master the art of photography? Don’t worry; luckily, several options will help you add good photos to your content.
For product photographs, you can count with Hello-Bottle help. We provide our customers with free pictures of the glass containers that we sell. Our photos are taken and edited by professional photographers, who ensure the best emphasis on our glass containers and the uses that can be made with them.
For photographs of blog posts, you can use platforms like Unsplash,Pixabay, and Pexels,which are free banks of pictures taken by professional and amateur photographers located around the world.
Make an online transition of your glass container business with the support of Hello-Bottle
We know that the tasks mentioned above require hours, days, weeks, and months of intense work on your glass packaging online store. Developing an effective content marketing strategy involves preparation and in-depth knowledge of the industry and its customer profile.
Fortunately, Hello-Bottle has a multidisciplinary team of professionals from the areas of glass manufacturing, business, finance, logistics, IT and marketing. These professionals know the trends of the glass container market and can help you develop the best strategies for creating or expanding your online packaging sales business. We can help you to create or update your glass packaging online store, to define your online content marketing strategy, supplying you with modern, sustainable, and high-quality glass containers. Contact Hello-Bottle to find out more about the 360-degree solution that Hello-Bottle has created to meet your needs as a startup or as a successful glass containers vendor looking to develop a strong online presence.
